ABOUT JA.LIZAH
JA.LIZAH is a universe where cinematic storytelling, wearable art, and sound design merge to create a unique artistic experience. Founded by Dutch-Jamaican visionary Jaleesa van Beek, the brand is driven by transformative dreams, historical influences, and the symbolism of golden vaults—iconic spaces that have shaped her creative journey.
At the heart of JA.LIZAH lies the Lightscript—a living manuscript that chronicles Van Beek’s evolution as an artist, filmmaker, and designer. This ever-expanding body of work serves as the foundation for her films, performances, and collections, weaving together high-concept aesthetics and personal narratives.
Her golden artefacts, which won the Cairo Design Award (2024), embody the fusion of art and storytelling, transforming visions into tangible creations. With a background in science and luxury brand development for LVMH, Van Beek bridges the worlds of intellect, craftsmanship, and avant-garde innovation, redefining the boundaries between reality and imagination.
JA.LIZAH is more than a brand—it is an invitation to explore a world where art and storytelling unlock unlimited possibility.
2024
JA.LIZAH won the Cairo Design Award at the Grand Ceremony of Cairo Design Week held at the historical Citadel of Saladin, with the ‘Treasury I’ Collection.
She then returned to Amsterdam to launch her collection in the luxury concept store X Bank, also located in a historical bank building in the heart of Amsterdam.
2023
Ja.lizah worked on the ‘Treasury II’ collection in Cape Town, again unknowingly staying in a former bank building.
The first Treasury Trunk Bag was developed and photographed in front of the Great Pyramids of Giza, leading to a solo exhibition at the Mashrabia Gallery of Contemporary Art in Cairo.
The exhibition in November presented the ‘Treasury I’ and ‘II’ collections, the Treasury Trunk Bag, and video art.
2022
On stardate 22.02.2022, JA.LIZAH was brought to
life through an exclusive launch event in the Mutual Building’s penthouse. The event showcased the Treasury I collection, including video art, sound design, the Light Script, and a three-hour live performance by Ja.lizah.
2020-2021
The collection was created in Cape Town, where Ja.lizah began dreaming of creating Golden Artefacts while staying in a historical bank building, the iconic Mutual Building, which housed a large safe where much of Africa’s gold used to be stored.
The designer met a Zimbabwean jeweller, named Tendai Mahlengwe, and they began collaborating in his garage studio, turning it into a dream factory where her dreams were transformed into rough prototypes.